Thursday, October 31, 2019

Trident Gum

Trident Gum is a brand of sugar-free gum currently sold and chewed around the world. Invented in 1964, this brand shares its name with the ancient Roman weapon, the trident. The three-pronged instrument, derived from Latin and meaning three teeth, was primarily used by the Roman god Neptune and his Greek counterpart, Poseidon. Posiedon and Neptune were the gods of the sea in each of their respective cultures and this weapon was often associated with the sea and the ocean. The Trident was thought to be forged by cyclops and an earthquake-maker. Quite honestly, this legendary weapon has nothing to do with anything as mundane as chewing gum. I can see where they were going with the name. Trident gum has a triangle as its logo, thus the "tri" part of the name, and the "dent" means teeth and its a product used for teeth cleaning, but it’s a stretch. A legendary earthshaker doesn’t belong on a cheap, disposable product. It's not a representation of what that name represents, and therefore I find it very misleading.





Ren Staveteig 

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